Google Ads
Google Ads, formerly known as Google AdWords, is an online advertising platform that allows businesses to create ads that appear on Google’s search engine results pages (SERPs) and other Google properties. It operates on a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad. These ads can be tailored to target specific keywords related to the products or services offered by the business. When users search for those keywords, the ads appear at the top or bottom of the search results, making them highly visible to potential customers. Google Ads also includes display ads, which can be shown on websites within Google’s Display Network, reaching a broader audience. This platform enables precise targeting options, such as demographics, locations, and user interests, ensuring the ads reach the most relevant audience.
What We Provide ?
Digi Vidhya specializing in Google Ads offers a variety of digital marketing services to help clients maximize their online advertising efforts
Search Ads
- Creating and managing text ads that appear on Google’s search engine results pages (SERPs) when users search for relevant keywords.
- Keyword research and selection to ensure ads target the most effective search terms.
Display Ads:
- Designing and placing visual banner ads on websites within Google’s Display Network.
- Targeting specific audiences based on demographics, interests, and browsing behavior.
Video Ads:
- Producing and promoting video ads on YouTube and other Google partner sites.
- Utilizing TrueView ads, which only charge when viewers watch the ad for at least 30 seconds or engage with it.
Shopping Ads:
- Creating product listings that appear in Google Shopping results and on SERPs.
- Managing product feeds to ensure accurate and up-to-date listings.
App Promotion Ads:
- Promoting mobile apps across Google Search, Play Store, YouTube, and the Display Network.
- Using Universal App Campaigns to optimize app installs and user engagement.
Grow Your Business With Simple Steps
Step 1 : Initial Consultation
- We start with a detailed discussion to understand your business goals, target audience, and current marketing strategies
- Identify key challenges and opportunities specific to your industry.
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Step 2 : Market Research
- Conduct comprehensive market research to understand industry trends, competitor strategies, and customer behavior.
- Perform a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify your competitive advantage.
Step 3 : Strategy Development
- Develop a tailored digital marketing strategy that aligns with your business goals.
- Define clear objectives and key performance indicators (KPIs) to measure success.
Step 4 : Website Optimization
- Optimize your website for search engines (SEO) to improve visibility and drive organic traffic.
- Ensure your website is mobile-friendly, fast, and provides a great user experience.
Step 5 : Social Media Marketing
- Implement a social media strategy to engage with your audience on platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Create and manage social media campaigns to boost brand awareness and drive traffic.
Step 6 : Analytics and Reporting
- Use analytics tools to track the performance of your digital marketing efforts.
- Provide regular reports and insights to show progress and areas for improvement.